虽然这可能会让人有点不知所措, there’s no denying that Black Friday is one of the best opportunities to boost sales, 与客户建立联系, 提高品牌知名度.
With over eight years of digital marketing experience under our belt, we’ve acquired all the industry knowledge to help eCommerce brands stand out and succeed.
Keep reading as we reveal all the dos and don'ts of Black Friday marketing…
DOS
提供 独家 折扣
Black Friday shoppers are always on the hunt for the best deals. 抓住他们的注意力, offer exclusive discounts and promotions that aren’t available at other times of the year. Consider building product bundles or offering buy-one-get-one (BOGO) deals. This strategy is the ultimate way to create some FOMO around your offer.
优化你的网站
你知道吗? 42% of website visitors will leave a page if it’s not easy to use and navigate? This is exactly why you need to make sure your website is optimised for a smooth shopping experience prior to Black Friday.
This can also help decrease the number of people abandoning their carts due to slow-loading pages or complicated navigation.
我们强烈建议与a合作 熟练的开发人员 who is able to test the speed, functionality, and mobile responsiveness of your website.
利用电子邮件营销
电子邮件营销 is a cost-effective way to communicate with people who are already interested in your brand. 黑色星期五的电子邮件活动, use attention-grabbing subject lines to increase open rates and eye-catching CTA buttons to boost those CTRs. We also recommend optimising your flows in the lead-up to the big day, as well as sending discount reminders throughout the promotional period.
黑色星期五前的戏弄
想要在你的黑色星期五活动中引起轰动? 然后你需要让你的听众了解你的观点 之前 你的促销活动上线. 不要放弃太多, 但是考虑一下发布预告片, 运行倒计时, 与你的追随者互动，提高知名度.
与TikTokers合作
There’s no denying that TikTok is the future of social media marketing. 如果你有预算的话, we highly suggest collaborating with influencers who align with your brand and have a strong online presence. 合适的创作者可以帮助你获得更广泛的受众, 在黑色星期五的交易中建立信任和信誉.
收集和分析数据
Data-driven decisions lead to more effective marketing campaigns.
因为这个原因, we recommend that you monitor and collect data during Black Friday to gain insights into customer behaviour. 什么产品卖得最多? 哪些渠道的流量最大? Analysing this data will help you fine-tune your future marketing strategies, 甚至是圣诞节前夕的节日.
该不该做的事
让你的促销活动过于复杂
虽然我们总是鼓励创新, try to avoid overly complex promotions that might confuse your customers. Keep it simple so that shoppers can easily understand and take advantage of your Black Friday deals. If you are creating a discount code, make sure it’s short, simple and easy to remember. Alternatively, you can apply the discount code automatically at checkout.
忽视移动购物者
你知道吗? 65%的流量 零售网站现在来自手机? This means that mobile optimisation is crucial for reaching a wider audience and keeping them engaged. 忽略这些购物者会导致流量减少, 更多弃车, 最终失去了销量.
向客户发送垃圾邮件
虽然电子邮件营销是必不可少的，但不要过度使用. Excessive emails can annoy your customers and lead them to unsubscribe from your mailing list. Balance is key to maintaining a positive relationship with those who are genuinely interested in your products.
在你的广告文案中使用乏味的信息
黑色星期五不适合一般的极简主义者. When it comes to effective digital ads, bigger is always better. Don’t shy away from salesy language, capital letters and a few fun emojis. 在一天结束的时候, shoppers will be targeted with a huge number of ads throughout this busy weekend, 所以不要害怕脱颖而出.
设定不切实际的期望
Trust is difficult to rebuild once broken, so don't promise more than you can deliver. Setting unrealistic expectations for Black Friday promotions may lead to disappointed customers and negative reviews. 例如, if you don’t think you’ll be able to send orders out using next-day delivery, 那就不要推广它. No matter what industry you belong to, transparency is always crucial.
只关注折扣
While discounts are essential, don't make them the sole focus of your Black Friday marketing. Highlight the value and benefits of your products or services alongside the discounts. Customers need to understand why they should buy from you, not just that you have a sale.
忘掉网络星期一吧
As an eCommerce brand, don’t underestimate the importance of Cyber Monday. 2022年，这一巨大的在线购物活动总额为11美元.价值30亿美元的销售额.比上年增长3%. To keep customers interested (even after a whole weekend of savings), try to make your Cyber Monday promotion different from anything that has been offered so far. 一些例子包括:
- 买两件买三件
- 免费产品
- 买得越多，省得越多
关键的外卖
Remember that preparation and customer satisfaction are key to Black Friday and Cyber Monday success. So, plan ahead, offer enticing deals, and create a smooth shopping experience for your customers.
